In Europe, per year more than 100 000 new cases of melanoma are diagnosed.
Traditional therapies alone (surgery, radiotherapy, chemotherapy) are not effective once the disease has spread. Novel break-through therapies have revolutionized the treatment landscape, providing hope for long-term survival in advanced melanoma.
Situation
Recruiting advanced melanoma patients in a competitive melanoma clinical trials landscape is challenging.
Pivotal Patient Journey was asked to design and implement a multilingual recruitment strategy by creating awareness about the clinical trial.
Our approach
Pivotal Patient Journey launched a multichannel patient awareness strategy:
- Digital advertisements on Facebook and Google
- Awareness through patient association
- Banners on selected health related websites
- Dedicated newsletters to targeted population
- Study specific website regarding the melanoma study
Recruitment strategy
The video shows some examples of the awareness campaign and the study webpage.
Results
6.4
million impressions
56 500
website visitors
6
months campaign
12
digital channels
