For this clinical trial, Pivotal Patient Journey was contacted to recruit people with complaints of irritable bowel syndrome (IBS), who have at least one of the following complaints: depressive complaints, anxiety complaints, fatigue complaints or widespread pain complaints.
Our strategy
Pivotal created an EC approved digital recruitment strategy.
- Our team designed ads that appeal to the target population with carefully selected images.
- Facebook continues to be the dominant social media channel for users of all ages.
- After clicking an ad, users were redirected to a study-specific webpage with concise study information and an online pre-screener. Potentially eligible candidates could submit their application and were contacted by the study coordinator.
Recruitment funnel
Success results 1 week after the launch of the webpage and media campaign:
- 1744 website visitors
- 107 persons who started the questionnaire
- 45 candidates who showed to be eligible using the online pre-screener and submitted the application form.
In 1 week time we reached the target amount of referrals.
Informative video
Results
1
week
1744
webpage visitors
52
submissions
45
referrals
