In addition to patient recruitment, Pivotal Patient Journey also offers recruitment services for clinical trials involving healthy volunteers.
Phase I units are continuously looking for healthy volunteers to be included in their clinical trials. Pivotal Patient Journey was contacted by a phase I unit to boost their recruitment. We proposed to create a general awareness campaign to inform the general population about the importance of clinical trials and to recruit healthy men and women for this phase I unit.
Situation
Our challenge was to recruit 300 healthy men and women between 18 and 65 years for phase 1 clinical trials performed by a phase 1 unit in Belgium.

Our approach
Pivotal Patient Journey launched an online recruitment campaign:
- Facebook advertisements targeted for men & women living up to 80 km around the phase 1 unit
- Automated pre-qualification of the study candidates through study webpage on C-Lys patient platform: very specific questions were asked based on common inclusion/exclusion criteria of phase 1 clinical trials
306 healthy volunteers were referred to the phase I unit after 2 weeks of recruitment campaign

Results
5500
website visitors
306
registered volunteers
2
weeks time